Snapchat: brand story completion rate 2016-2017

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic presents the completion rate of story posts by brands on Snapchat from the first quarter of 2016 to the second quarter of 2017. As of the last measured period, the overall brand story completion rate was 91 percent. According to the source, shorter stories lead to better completion rates.

Average brand story completion rate on Snapchat from 1st quarter 2016 to 2nd quarter 2017

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Source

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Release date

August 2017

Region

Worldwide

Survey time period

Q1 2016 to Q2 2017

Special properties

based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps

Supplementary notes

Values may not add up to 100 percent due to rounding.

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