Snapchat: brand story posts 2017, by media type and industry

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic presents the distribution of story posts by brands on Snapchat as of the second quarter of 2017, sorted by media type and industry. As of the measured period, video content accounted for 72 percent of brand posts in the travel and leisure segment. In contrast, 63 percent of luxury brand Snapchat posts were images.

Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by media type and industry

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Release date

August 2017

Region

Worldwide

Survey time period

Q2 2017

Special properties

based on an analysis of more than 1,100 brands, 32,000 stories and a total of 246,000 Snaps

Supplementary notes

Values may not add up to 100 percent due to rounding.

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