This statistic shows the opinion among media professionals about most favorable channels for advertising investment in Spain in 2015. According to the results of the survey conducted between June and September 2015, television was the best media to invest in advertising in terms of effectiveness. Digital channels ranked second with approximately 20.5 percent of mentions among respondents.
Most favorable media for advertising investment according to professionals of the sector in Spain in 2015
* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Scopen. (February 15, 2016). Most favorable media for advertising investment according to professionals of the sector in Spain in 2015 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen. "Most favorable media for advertising investment according to professionals of the sector in Spain in 2015." Chart. February 15, 2016. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen. (2016). Most favorable media for advertising investment according to professionals of the sector in Spain in 2015. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen. "Most Favorable Media for Advertising Investment According to Professionals of The Sector in Spain in 2015." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen, Most favorable media for advertising investment according to professionals of the sector in Spain in 2015 Statista, https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/ (last visited November 03, 2024)
Most favorable media for advertising investment according to professionals of the sector in Spain in 2015 [Graph], Scopen, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/