This statistic shows the opinion among media professionals about most favorable channels for advertising investment in Spain in 2015. According to the results of the survey conducted between June and September 2015, television was the best media to invest in advertising in terms of effectiveness. Digital channels ranked second with approximately 20.5 percent of mentions among respondents.
Most favorable media for advertising investment according to professionals of the sector in Spain in 2015
* Respondents were selected from the SCOPEN database, which represents approximately 60 to 80 percent of the total number of communication investors in Spain.
For more methodological data, consult the document provided by the source.
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Scopen. (February 15, 2016). Most favorable media for advertising investment according to professionals of the sector in Spain in 2015 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen. "Most favorable media for advertising investment according to professionals of the sector in Spain in 2015." Chart. February 15, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen. (2016). Most favorable media for advertising investment according to professionals of the sector in Spain in 2015. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen. "Most Favorable Media for Advertising Investment According to Professionals of The Sector in Spain in 2015." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
Scopen, Most favorable media for advertising investment according to professionals of the sector in Spain in 2015 Statista, https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/ (last visited December 22, 2024)
Most favorable media for advertising investment according to professionals of the sector in Spain in 2015 [Graph], Scopen, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/753307/advertising-most-favorable-media-for-investment-in-spain/
