Which age group streams or downloads video content the most in Denmark? According to a survey from 2018, younger people used this medium more often than older ones. 53 percent of 15 to 25-year-olds, as well as of 26 to 35-year-olds stated to have streamed or downloaded TV content, series and movies on a weekly basis. By contrast, only 21 percent of respondents aged 56 years and older answered to do so.
Traditional TV vs. streaming services
Viewing traditional television is still more popular in Denmark than streaming videos. A survey from the first half of 2018 found that over 20 percent of Danish respondents watched TV three hours and more. In comparison, only ten percent of individuals interviewed stated to stream movies, series, and video clips this frequency. Even more than a third of people did not use these online services, while just 20 percent did not watch traditional TV.
Netflix is the most popular SVoD service in Denmark
Netflix is by far the most popular subscription video on demand service (SVoD) in Denmark. As of December 2017, roughly 868 thousand people from the country subscribed to this streaming service. TV2 Play and ViaPlay had the second and third highest amount of subscriptions. The latter are streaming services that provide television content online.
Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age
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AudienceProject. (January 17, 2019). Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/750711/share-of-individuals-streaming-or-downloading-tv-series-or-movies-weekly-in-denmark-by-age/
AudienceProject. "Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age." Chart. January 17, 2019. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/750711/share-of-individuals-streaming-or-downloading-tv-series-or-movies-weekly-in-denmark-by-age/
AudienceProject. (2019). Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/750711/share-of-individuals-streaming-or-downloading-tv-series-or-movies-weekly-in-denmark-by-age/
AudienceProject. "Share of Individuals Streaming or Downloading Tv, Series or Movies Weekly in Denmark in 2018, by Age." Statista, Statista Inc., 17 Jan 2019, https://www.statista.com/statistics/750711/share-of-individuals-streaming-or-downloading-tv-series-or-movies-weekly-in-denmark-by-age/
AudienceProject, Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age Statista, https://www.statista.com/statistics/750711/share-of-individuals-streaming-or-downloading-tv-series-or-movies-weekly-in-denmark-by-age/ (last visited November 19, 2024)
Share of individuals streaming or downloading TV, series or movies weekly in Denmark in 2018, by age [Graph], AudienceProject, January 17, 2019. [Online]. Available: https://www.statista.com/statistics/750711/share-of-individuals-streaming-or-downloading-tv-series-or-movies-weekly-in-denmark-by-age/
