This statistic ranks the most common concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of the second quarter of 2018. One of the most common concerns of surveyed respondents were monopolistic business practices, with 34 percent of respondents stating their concerns in that area.
Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018
Characteristic
Share of respondents
Conflict with/cannibalization of traditional retail channels
50%
Monopolistic business practices
34%
Illegitimate, knock-off or obsolete product sales
32%
Privacy and protection of consumer data
32%
Economic clout and discounting leverage digital marketplaces
25%
Captive relationship, lack of transparency
25%
Profitability and performance demands of "e-tail" operators
21%
Increasing fees and advertising spend requirements
21%
Walled gardens of data and measurement
21%
Brand marketing dependency and lack of flexibility
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eMarketer. (May 18, 2018). Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/749907/brand-marketer-concern-about-online-marketplace-purchases-worldwide/
eMarketer. "Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018." Chart. May 18, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/749907/brand-marketer-concern-about-online-marketplace-purchases-worldwide/
eMarketer. (2018). Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/749907/brand-marketer-concern-about-online-marketplace-purchases-worldwide/
eMarketer. "Concerns about The Growing Share of Consumer Purchases Made via Online Marketplaces According to Brand Marketers Worldwide as of 2nd Quarter 2018." Statista, Statista Inc., 18 May 2018, https://www.statista.com/statistics/749907/brand-marketer-concern-about-online-marketplace-purchases-worldwide/
eMarketer, Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018 Statista, https://www.statista.com/statistics/749907/brand-marketer-concern-about-online-marketplace-purchases-worldwide/ (last visited August 24, 2024)
Concerns about the growing share of consumer purchases made via online marketplaces according to brand marketers worldwide as of 2nd quarter 2018 [Graph], eMarketer, May 18, 2018. [Online]. Available: https://www.statista.com/statistics/749907/brand-marketer-concern-about-online-marketplace-purchases-worldwide/
