E-commerce in Brazil: most used websites 2016

The statistic presents the results of a survey carried out in September 2016 to find out about the preferences of online consumers in Brazil. When asked in which e-commerce website they had made a purchase in the previous twelve months, 47 percent of respondents answered Americanas.com. Mercado Livre came in second place, with 39 percent of respondents stating that they had bought products there in the last twelve months.

In which e-commerce website in Brazil did you make a purchase in the last twelve months?

Characteristic	Share of respondents
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Release date

February 2017

More information

Region

Brazil

Survey time period

September 2016

Number of respondents

2,000 internet users

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The Customer Experience Report compared online consumers' satisfaction in 34 leading e-commerce websites in Brazil.
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Multiple answers were possible.
The source does not specify the date of survey.

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