Bosnia: production value of advertising & market research 2021

The production value of the advertising and market research industry in Bosnia and Herzegovina increased by 17.5 million euros (+10.6 percent) since the previous year. Therefore, the production value in Bosnia and Herzegovina reached a peak in 2021 with 182.55 million euros. Over the observed period, the production value has been subject to fluctuation.
The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalized production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.

Annual production value of the advertising and market research industry in Bosnia and Herzegovina from 2016 to 2021 (in million euros)

Characteristic	Annual production value in million euros
2021	182.55
2020	165.1
2019	176.4
2018	154.8
2017b	139.4
2016e	145.7

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Release date

March 2024

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Region

Bosnia and Herzegovina

Survey time period

2016 to 2021

Supplementary notes

b: Break in time series.
e: Estimated value.
* Provisional data.
** Estimated data.
*** Break in time series.

The source adds the following information: 'Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.'
Data coverage corresponds to code M73 of CE Rev 2.

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