A July 2021 survey across 13 countries explored the best ways for brands and sponsors to connect with fans on a personal level. During the survey, 26 percent of respondents believed that using professional athletes would be a great way for brands and sponsors to connect with the fans.
Public opinion on the leading ways for brands/sponsors to connect with sports fans personally worldwide as of July 2021
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Nielsen. (March 4, 2022). Public opinion on the leading ways for brands/sponsors to connect with sports fans personally worldwide as of July 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/748890/esports-events-ads-brand-recall/
Nielsen. "Public opinion on the leading ways for brands/sponsors to connect with sports fans personally worldwide as of July 2021." Chart. March 4, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/748890/esports-events-ads-brand-recall/
Nielsen. (2022). Public opinion on the leading ways for brands/sponsors to connect with sports fans personally worldwide as of July 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/748890/esports-events-ads-brand-recall/
Nielsen. "Public Opinion on The Leading Ways for Brands/Sponsors to Connect with Sports Fans Personally Worldwide as of July 2021." Statista, Statista Inc., 4 Mar 2022, https://www.statista.com/statistics/748890/esports-events-ads-brand-recall/
Nielsen, Public opinion on the leading ways for brands/sponsors to connect with sports fans personally worldwide as of July 2021 Statista, https://www.statista.com/statistics/748890/esports-events-ads-brand-recall/ (last visited December 22, 2024)
Public opinion on the leading ways for brands/sponsors to connect with sports fans personally worldwide as of July 2021 [Graph], Nielsen, March 4, 2022. [Online]. Available: https://www.statista.com/statistics/748890/esports-events-ads-brand-recall/
