Advertisement impact on consumers of men's innerwear across India - by medium 2015

Published by Statista Research Department, Aug 16, 2016
This statistic illustrates the results of a survey about the advertisement impact on consumers of men's intimate wear across India in 2015, based on medium. During the survey period, TV commercials had the highest impact on consumers with 49 percent, while one percent of respondents thought radio was an effective medium for advertising men's innerwear.

Advertisement impact on consumers of men's innerwear across India in 2015, by medium

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Release date

August 2016

Region

India

Survey time period

2015

Number of respondents

300+ men

Age group

18-50 years

Special properties

Among upper middle class, middle class and lower class across major metro cities.

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