This statistic presents what consumers in the United States hope to gain by calling out brands on social media as of July 2017. According to the findings, 70 percent of consumers hoped to raise awareness among consumers by calling out brands on social media, while 55 percent reported that they only wished to receive an apology or solution to the problem caused by the brand.
Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sprout Social. (August 25, 2017). Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/748369/consumer-reasons-calling-out-brands-social-media-us/
Sprout Social. "Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017." Chart. August 25, 2017. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/748369/consumer-reasons-calling-out-brands-social-media-us/
Sprout Social. (2017). Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/748369/consumer-reasons-calling-out-brands-social-media-us/
Sprout Social. "Most Common Benefits Consumers in The United States Hope to Gain by Calling out Brands on Social Media as of July 2017." Statista, Statista Inc., 25 Aug 2017, https://www.statista.com/statistics/748369/consumer-reasons-calling-out-brands-social-media-us/
Sprout Social, Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017 Statista, https://www.statista.com/statistics/748369/consumer-reasons-calling-out-brands-social-media-us/ (last visited November 12, 2024)
Most common benefits consumers in the United States hope to gain by calling out brands on social media as of July 2017 [Graph], Sprout Social, August 25, 2017. [Online]. Available: https://www.statista.com/statistics/748369/consumer-reasons-calling-out-brands-social-media-us/
