This statistic presents the ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017. According to the findings, 80 percent of consumers reported that social media allowed them to uncover unfair treatment by brands, and another 75 percent had stated that it provided them consumer power over brands.
Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017
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Sprout Social. (August 25, 2017). Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social. "Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017." Chart. August 25, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social. (2017). Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social. "Ways in Which Consumers in The United States Believe Social Media Has Increased Accountability for Brands as of July 2017." Statista, Statista Inc., 25 Aug 2017, https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
Sprout Social, Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017 Statista, https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/ (last visited July 22, 2024)
Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017 [Graph], Sprout Social, August 25, 2017. [Online]. Available: https://www.statista.com/statistics/748297/consumer-belief-accountability-brands-social-media/
