Most visited food and drink delivery sites and apps in Brazil 2024
In 2024, iFood was hands-down the favorite food and drink ordering app in Brazil, according to a survey conducted in July, taking up to over 50 percent of traffic share when compared to others. Even the second placed, Carrefour, is far behind the leader's numbers, at a little over ten percent.
Weathering challenging times
Established in 2011, iFood boasts a market value of 5.4 billion U.S. dollars. By 2023, the Brazilian startup had reached a user base exceeding 40 million, collaborating with 330,000 partner restaurants and counting approximately 200,000 delivery drivers. However, the challenging global economic scenario forced the company to reduce its workforce, with 355 employees laid off in March 2023. Despite this setback, the Brazilian platform maintains a near-monopoly in the market, a position further fortified by the exit of Rappi from the country.
WhatsApp: easing the shopping experience
Although initially envisioned as a messaging app, WhatsApp swiftly evolved into a prominent online shopping and ordering tool. The quick adoption of WhatsApp for commerce spurred the Silicon Valley-based company to create WhatsApp Business. Launched in Brazil in 2019, this platform is specifically designed to enhance communication between small businesses and their customers.
