According to a survey conducted in 2018, a majority of Indian online shoppers bought domestically. Exclusive cross-border shopping among online shoppers surveyed in the country accounted for about seven percent.
Share of online shoppers who purchased domestically and cross-border in India in 2018
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Share of respondents
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The question was phrased by the source as follows: "Thinking about shopping online, from which of the following country or geographies’ websites have you purchased in the past 12 months?".
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PayPal. (July 25, 2018). Share of online shoppers who purchased domestically and cross-border in India in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal. "Share of online shoppers who purchased domestically and cross-border in India in 2018." Chart. July 25, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal. (2018). Share of online shoppers who purchased domestically and cross-border in India in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal. "Share of Online Shoppers Who Purchased Domestically and Cross-border in India in 2018." Statista, Statista Inc., 25 Jul 2018, https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
PayPal, Share of online shoppers who purchased domestically and cross-border in India in 2018 Statista, https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/ (last visited July 22, 2024)
Share of online shoppers who purchased domestically and cross-border in India in 2018 [Graph], PayPal, July 25, 2018. [Online]. Available: https://www.statista.com/statistics/748272/online-shoppers-purchasing-domestically-and-cross-border-in-india/
