Amazon private label brand conversion rate 2017

Published by
Stephanie Chevalier,
Oct 13, 2021
This statistic presents the leading Amazon private label brands as of the first half of 2017, based on conversion rate. Amazon Elements, the e-retailers supplements and baby wipes brand, was ranked first with a 42 percent conversion rate within the measured period. AmazonBasics was ranked second with a ten percent conversion rate.

Conversion rates of Amazon private label brands as of 1st half 2017

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Release date

August 2017

Region

Worldwide

Survey time period

H1 2017

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