This statistic features the type of floral sales that consumers intend to emphasize over the next year in the United States in 2015. In that year, 69 percent of U.S. consumers stated that they intend to emphasize their holiday floral sales over the next year.
Types of floral sales consumers intend to emphasize over the next year in the United States in 2015
The research represents buying decisions for nearly 15,000 stores and nearly $3 billion in floral product sales. The respondents represent broad business sectors involved in floral mass-marketing, including chain supermarkets, independent supermarkets, other mass marketers (including super-discounters and wholesale clubs) and grocery/service wholesalers. Given the ample floral sales representation of the survey, the broad sector representation of the respondents and the large number of stores represented, the survey findings in this report are generally reflective of the perspectives and practices of floral buyers in the U.S. mass-market floral industry.
* Occasion sales are anniversaries, birthdays, etc.
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Produce Marketing Association. (August 31, 2016). Types of floral sales consumers intend to emphasize over the next year in the United States in 2015 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/747811/type-of-floral-sales-to-be-emphasized-over-next-year-us/
Produce Marketing Association. "Types of floral sales consumers intend to emphasize over the next year in the United States in 2015." Chart. August 31, 2016. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/747811/type-of-floral-sales-to-be-emphasized-over-next-year-us/
Produce Marketing Association. (2016). Types of floral sales consumers intend to emphasize over the next year in the United States in 2015. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/747811/type-of-floral-sales-to-be-emphasized-over-next-year-us/
Produce Marketing Association. "Types of Floral Sales Consumers Intend to Emphasize over The next Year in The United States in 2015." Statista, Statista Inc., 31 Aug 2016, https://www.statista.com/statistics/747811/type-of-floral-sales-to-be-emphasized-over-next-year-us/
Produce Marketing Association, Types of floral sales consumers intend to emphasize over the next year in the United States in 2015 Statista, https://www.statista.com/statistics/747811/type-of-floral-sales-to-be-emphasized-over-next-year-us/ (last visited November 12, 2024)
Types of floral sales consumers intend to emphasize over the next year in the United States in 2015 [Graph], Produce Marketing Association, August 31, 2016. [Online]. Available: https://www.statista.com/statistics/747811/type-of-floral-sales-to-be-emphasized-over-next-year-us/