This statistic shows the leading beers in the United States as perceived by male consumers in 2017. During the survey, Samuel Adams received an index score of 13.3, making it the most positively perceived beer brand among men in the United States.
Best perceived beer brands among men in the United States in 2017, by Buzz Score
Characteristic
Brandindex Buzz Score
Samuel Adams
13.3%
Heineken
9.5%
Stella Artois
8.6%
Guinness
7.5%
Corona
7.3%
Dos Equis
6.9%
Budweiser
6.4%
Bud Light
6.1%
Redd's Apple Ale
5.1%
Yuengling
5%
Created with Highcharts 7.2.2Brandindex Buzz Score13.3%13.3%9.5%9.5%8.6%8.6%7.5%7.5%7.3%7.3%6.9%6.9%6.4%6.4%6.1%6.1%5.1%5.1%5%5%Samuel AdamsHeinekenStella ArtoisGuinnessCoronaDos EquisBudweiserBud LightRedd's Apple AleYuengling
0%2.5%5%7.5%10%12.5%15%
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Scores range from 100 to -100 with a zero score equaling neutral. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
This question was phrased by the source as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The source does not specify the number of respondents.
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YouGov. (March 15, 2017). Best perceived beer brands among men in the United States in 2017, by Buzz Score [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/747743/men-beer-brand-perception/
YouGov. "Best perceived beer brands among men in the United States in 2017, by Buzz Score." Chart. March 15, 2017. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/747743/men-beer-brand-perception/
YouGov. (2017). Best perceived beer brands among men in the United States in 2017, by Buzz Score. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/747743/men-beer-brand-perception/
YouGov. "Best Perceived Beer Brands among Men in The United States in 2017, by Buzz Score." Statista, Statista Inc., 15 Mar 2017, https://www.statista.com/statistics/747743/men-beer-brand-perception/
YouGov, Best perceived beer brands among men in the United States in 2017, by Buzz Score Statista, https://www.statista.com/statistics/747743/men-beer-brand-perception/ (last visited March 13, 2025)
Best perceived beer brands among men in the United States in 2017, by Buzz Score [Graph], YouGov, March 15, 2017. [Online]. Available: https://www.statista.com/statistics/747743/men-beer-brand-perception/
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