Shopping frequency on Amazon in Japan 2024

Published by C. Diep, Sep 11, 2024

The majority of Japanese online shoppers used Amazon Japan as a shopping platform at least once a year, as revealed in a survey conducted in April 2024. The largest share of respondents, 20 percent, stated that they would shop on Amazon Japan once a month or more. However, almost a quarter of respondents stated that they have never used the spin-off of the American shopping platform.

Amazon Japan and Rakuten Ichiba are the leading online shopping platforms in Japan's e-commerce market. 

Frequency of shopping on Amazon Japan in Japan as of April 2024

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Sources

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Release date

July 2024

Region

Japan

Survey time period

May 15 to 17, 2024

Number of respondents

3,032 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Original question: "For the following, please tell us your e-commerce site usage situation. - Amazon Japan".

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