In fiscal year 2021, the loyalty program market in Japan continued its upward trend, with an annual growth of 1.5 percent compared to the previous fiscal year. That year, the value of issued reward points for loyalty programs in Japan exceeded two trillion Japanese yen.
Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2021 with forecasts until 2026
fiscal year 2014 to 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
the market size is based on the total amount of reward points issued
Supplementary notes
*Projection.
**Forecast.
Research targets were service providers, website operators of loyalty programs, and rewarding point issuers.
Loyalty programs or point reward services include those services where customers can use reward points within the specifies member companies and groups, as well as those services where the points can be used through aligned member companies across the industries (common point reward services).
Data prior to FY 2019 comes form previous reporting.
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
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Yano Research. (August 25, 2022). Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2021 with forecasts until 2026 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/747324/japan-reward-point-service-market-size-growth/
Yano Research. "Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2021 with forecasts until 2026." Chart. August 25, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/747324/japan-reward-point-service-market-size-growth/
Yano Research. (2022). Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2021 with forecasts until 2026. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/747324/japan-reward-point-service-market-size-growth/
Yano Research. "Year-on-year Change of The Loyalty Program Market Size in Japan from Fiscal Year 2014 to 2021 with Forecasts until 2026." Statista, Statista Inc., 25 Aug 2022, https://www.statista.com/statistics/747324/japan-reward-point-service-market-size-growth/
Yano Research, Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2021 with forecasts until 2026 Statista, https://www.statista.com/statistics/747324/japan-reward-point-service-market-size-growth/ (last visited December 03, 2024)
Year-on-year change of the loyalty program market size in Japan from fiscal year 2014 to 2021 with forecasts until 2026 [Graph], Yano Research, August 25, 2022. [Online]. Available: https://www.statista.com/statistics/747324/japan-reward-point-service-market-size-growth/
