Survey on the reasons to buy products found online in physical stores in Norway 2016

Published by Statista Research Department, Dec 8, 2016
This statistic shows the result of a survey on the reasons why consumers choose to buy products that they found online in physical stores in Norway in the fourth quarter of 2016. With a share of roughly 60 percent of respondents, the possibility to see and feel the products was the most common reason for purchasing products in-store among frequent shoppers.

Why did you choose to buy products that you found online in physical stores?

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Source

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Release date

2016

Region

Norway

Survey time period

Q4 2016

Supplementary notes

The source adds the following information about frequent and occasional shoppers:

"35 percent of the customers that purchase physical products online are frequent shoppers, who purchase physical products online several times per month.
36 percent of the customers that purchase physical products online are occasional shoppers, who purchase physical products online several times per quarter."

The source does not specify the number of respondents.

The original question was phrased by the source as follows: "Hvorfor vælger du at handle i butik?"

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