Pickup trucks - U.S. sales Q1 2022-2023

As of the first quarter of 2023, the Ford F-Series remains, as it was in 2022, the best-selling light truck in the United States.

Pickups: one of the most important vehicle segments

The U.S. light truck market has remained resilient amidst a difficult business environment. Pickup trucks accounted for some of the best-selling vehicles in the U.S. in 2022. A well-performing model can play an important role in a brand's success: Ford, the maker of 2022's best-selling model, was also the leading car brand that year.

AAA

Light trucks, including pickups, were the most popular light passenger vehicle type in the United States in 2022. However, the segment had faced challenges in the previous years, with retail sales dropping for the first time since 2008 in 2020, amid the COVID-19 pandemic. While the market picked back up in 2021, the semiconductor shortage, increasing raw material prices, and overall price inflation impacted light truck sales, leading to a steeper drop in 2022.