This statistic presents the share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. It was found that agencies devoted 33 percent of their advertising budgets to cross-platform buys in 2017, and were expecting to increase this share to 40 percent in 2018.
Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
Characteristic
Agency
Marketer
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* Forecast. Cross-Platform spending: TV + Digital/Online Video. Question:"What share of your advertising budget was spent on cross-platform buys (TV and digital video from the same programmer/TV network) in 2015? In 2016?
And what share do you anticipate spending in 2017? Figures for periods prior to 2016 come from previous reporting.
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IAB (U.S.). (April 30, 2018). Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). "Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018." Chart. April 30, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). (2018). Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.). "Share of Advertising Budgets Allocated to Cross-platform Video Advertising According to Agencies and Marketers in The United States from 2015 to 2018." Statista, Statista Inc., 30 Apr 2018, https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
IAB (U.S.), Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 Statista, https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/ (last visited August 25, 2024)
Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018 [Graph], IAB (U.S.), April 30, 2018. [Online]. Available: https://www.statista.com/statistics/746392/us-agencies-marketers-cross-platform-budget-share/
