According to a study of marketers and agencies in the United States, 29 percent of their digital budgets was devoted to mobile video advertising in 2018. Industry professionals expected this figure to further grow to 31 percent in 2019, equal to the share of budget allocated to desktop video that year.
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format
Characteristic
Desktop video
Mobile video
Other digital
Other mobile
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (April 29, 2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format." Chart. April 29, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). (2019). Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.). "Distribution of Digital Advertising Budgets According to Agencies and Marketers in The United States from 2017 to 2019, by Format." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/
IAB (U.S.), Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format Statista, https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/ (last visited July 27, 2024)
Distribution of digital advertising budgets according to agencies and marketers in the United States from 2017 to 2019, by format [Graph], IAB (U.S.), April 29, 2019. [Online]. Available: https://www.statista.com/statistics/746348/us-agencies-marketers-digital-mobile-budget-distribution/