Italy: reasons for choosing an online bank 2017
This statistic illustrates the reasons why customers chose to use an online bank (as opposed to a traditional one) in Italy as of November 2017. According to the survey results, about 52 percent of respondents admitted to prefer online banks due to more advantageous economic conditions. The survey revealed that 12.6 percent of Italians chose an online bank because of negative experiences with in-branch banks and 9 percent of them admitted that effective advertisement campaigns influenced their decision.
