This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by content. According to the study results, nearly eight in ten respondents (76 percent) characterized their attitude towards online video advertising in the form of tutorial videos as positive. By contrast, receptivity to online video advertisements decreased to 36 percent when it came in the form of shopping videos.
How would you characterize your attitude towards the following content of online video advertising?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Millward Brown. (October 13, 2015). How would you characterize your attitude towards the following content of online video advertising? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/745514/receptivity-to-video-ads-by-content-in-italy/
Kantar Millward Brown. "How would you characterize your attitude towards the following content of online video advertising?." Chart. October 13, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/745514/receptivity-to-video-ads-by-content-in-italy/
Kantar Millward Brown. (2015). How would you characterize your attitude towards the following content of online video advertising?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/745514/receptivity-to-video-ads-by-content-in-italy/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards The following Content of Online Video Advertising?." Statista, Statista Inc., 13 Oct 2015, https://www.statista.com/statistics/745514/receptivity-to-video-ads-by-content-in-italy/
Kantar Millward Brown, How would you characterize your attitude towards the following content of online video advertising? Statista, https://www.statista.com/statistics/745514/receptivity-to-video-ads-by-content-in-italy/ (last visited January 08, 2025)
How would you characterize your attitude towards the following content of online video advertising? [Graph], Kantar Millward Brown, October 13, 2015. [Online]. Available: https://www.statista.com/statistics/745514/receptivity-to-video-ads-by-content-in-italy/
