This statistic illustrates the receptivity to video ads in Italy in 2015, broken down by format. According to the study results, more than half (55 percent) of respondents characterized their attitude towards online video advertising in the format of mobile app reward as positive. By contrast, receptivity to online video ads decreased greatly when they came in the form of in-banner auto-play (10 percent).
How would you characterize your attitude towards the following formats of online video advertising?
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Kantar Millward Brown. (October 13, 2015). How would you characterize your attitude towards the following formats of online video advertising? [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/745500/receptivity-to-video-ads-by-format-in-italy/
Kantar Millward Brown. "How would you characterize your attitude towards the following formats of online video advertising?." Chart. October 13, 2015. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/745500/receptivity-to-video-ads-by-format-in-italy/
Kantar Millward Brown. (2015). How would you characterize your attitude towards the following formats of online video advertising?. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/745500/receptivity-to-video-ads-by-format-in-italy/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards The following Formats of Online Video Advertising?." Statista, Statista Inc., 13 Oct 2015, https://www.statista.com/statistics/745500/receptivity-to-video-ads-by-format-in-italy/
Kantar Millward Brown, How would you characterize your attitude towards the following formats of online video advertising? Statista, https://www.statista.com/statistics/745500/receptivity-to-video-ads-by-format-in-italy/ (last visited September 26, 2024)
How would you characterize your attitude towards the following formats of online video advertising? [Graph], Kantar Millward Brown, October 13, 2015. [Online]. Available: https://www.statista.com/statistics/745500/receptivity-to-video-ads-by-format-in-italy/