Perception of marketing ROI according to U.S. SMBs in 2017

Published by Statista Research Department, Dec 10, 2024
The statistic shows information on the perceived ROI generated by marketing efforts according to SMBs in the United States as of March 2017. It was found that 33.7 percent of responding SMBs in the U.S. believed the ROI generated by their marketing efforts was acceptable, while 39.3 percent weren't sure of their marketing had any effect in terms of ROI.

Perceived ROI generated by marketing efforts according to SMBs in the United States as of March 2017

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Source

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Release date

May 2017

Region

United States

Survey time period

March 2017

Number of respondents

1,003 respondents

Special properties

among self-identified small-business owners and managers

Method of interview

Online survey

Supplementary notes

Question; How would you describe the return on investment (ROI) you get from your marketing?

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For teams of up to 5 people
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