Most in-demand digital original shows in Sweden 2021

Published by
Julia Stoll,
Aug 1, 2022
As of May 2021, 'The Handmaid's Tale' by Hulu was the most popular in demand original TV shows in Sweden with around 18.7 times the demand of the market average. The Netflix's TV show 'Stranger Things' ranked in the second position with nearly 13 times the demand of the market average, followed by 'The Mandalorian' from Disney+ with approximately 12.4 times the demand of the market average.

Most popular digital original television shows based on audience demand in Sweden in May 2021, by difference from market average

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Release date

June 2021

Region

Europe, Sweden

Survey time period

May 1 to 30, 2021

Supplementary notes

Demand Expressions®: The global TV measurement standard developed by Parrot Analytics, which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.

Figures have been rounded.

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