As of 2024, the most common way of discovering new music in Finland was hearing it first on the radio. Around 26 percent of the Finnish respondents found new music by listening to the radio, followed by 13 percent hearing it on YouTube, and 13 percent discovering music via playlists or as recommendations on a streaming service or social media.
In 2024, 95 percent of the Finns subscribed to a digital music service. The most popular digital music platforms in Finland were YouTube and Spotify.
Main channels for discovering new music in Finland in 2024
Characteristic
Share of respondents
I heard it first on the radio
26%
I heard it first on YouTube
13%
I heard it first in a playlist or as a recommendation on a streaming service
*The survey was carried out as a sample among a national representative sample on gender, region, and age (12-65 years old) in Denmark, Norway, Sweden and Finland
The source does not provide any information regarding missing percentage points to 100 percent.
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Polaris Nordic. (May 31, 2024). Main channels for discovering new music in Finland in 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic. "Main channels for discovering new music in Finland in 2024." Chart. May 31, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic. (2024). Main channels for discovering new music in Finland in 2024. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic. "Main Channels for Discovering New Music in Finland in 2024." Statista, Statista Inc., 31 May 2024, https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic, Main channels for discovering new music in Finland in 2024 Statista, https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/ (last visited January 08, 2025)
Main channels for discovering new music in Finland in 2024 [Graph], Polaris Nordic, May 31, 2024. [Online]. Available: https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
