As of 2022, the most common way of discovering new music in Finland was hearing it first on the radio. Almost 28 percent of the Finnish respondents found new music by listening to the radio, followed by 13 percent hearing it on YouTube, and 11 percent discovering music via playlists or as recommendations on a streaming service or social media.
In 2022, 91 percent of the Finns subscribed to a digital music service. The most popular digital music platforms in Finland were YouTube and Spotify.
How do you discover new music?
Characteristic
Share of respondents
I heard it first on the radio
28%
I heard it first on YouTube
13%
I heard it first in a playlist or as a recommendation on a streaming service
11%
A friend played the song
8%
I discovered the song via Facebook, Instagram, TikTok or similar social media
This question was phrased by the source as follows: "Think back to the last time you discovered a new song/piece of music you really liked: How did you discover it?"
* In case of individuals younger than 15, parents were interviewed.
The source does not provide any information regarding missing percentage points to 100 percent.
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Polaris Nordic. (June 3, 2022). How do you discover new music? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic. "How do you discover new music?." Chart. June 3, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic. (2022). How do you discover new music?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic. "How Do You Discover New Music?." Statista, Statista Inc., 3 Jun 2022, https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
Polaris Nordic, How do you discover new music? Statista, https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/ (last visited October 02, 2024)
How do you discover new music? [Graph], Polaris Nordic, June 3, 2022. [Online]. Available: https://www.statista.com/statistics/744505/survey-on-ways-of-discovering-new-music-in-finland/
