Most valuable food brands in supermarkets in the Netherlands 2021

Published by
Koen van Gelder,
Apr 16, 2024
In 2021, dairy cooperative FrieslandCampina's Campina label was the most valuable food brand within Dutch supermarkets, generating a revenue of roughly 270 million euros. Unilever's Unox brand came in third, with a revenue of just under 270 million euros.

Revenue of the most valuable food brands in supermarkets in the Netherlands in 2021 (in million euros)

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Release date

November 2022

Region

Netherlands

Survey time period

2021

Supplementary notes

* Campina and Melkuniel are dairy brands which provide both dairy drinks as well as dairy food, such as desserts.

Release date is date of access.

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