Personal care product market penetration in India - by product type 2014

Published by Statista Research Department, Nov 2, 2016
This statistic depicts the market penetration rate of personal care products in India in 2014, by product type. During the survey period, shampoos had the highest penetration rate of the personal care products with 79 percent, while toothbrushes had the lowest with a market penetration of 35 percent.

Market penetration rate of personal care products in India in 2014, by product type

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Release date

November 2016

Region

India

Survey time period

2014

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Statistics on " FMCG in India "

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Key figures

4

Segments

7

Leading FMCG conglomerates

6

Market players

8

Consumer behavior

4

Further related statistics

9

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