From March 28 to April 3, 2022, the television broadcasting company with the second highest audience share in Denmark was the public service organization Danish Broadcasting Corporation (DR). The channels of TV 2 Danmark came first, reaching a share of over 50 percent of the total viewing time in the country.
The Danish publicly funded television broadcasters
State-owned TV 2 Danmark operates the main channel TV 2, as well as TV 2 ZULU, TV 2 CHARLIE, TV 2 NEWS, TV 2 SPORT, TV 2 FRI, TV 2 SPORT X, and the streaming service TV 2 PLAY. While the regional channels of TV 2 are partly financed via taxes (formerly via a media license fee) and partly by advertising sales, the main channel is not funded in this way anymore. From 2004 onwards, its main revenue sources are ad and subscription sales. On the other hand, the Danish Broadcasting Corporation is fully funded by the TV and radio license charged through taxes.
The Danish commercial television companies
Aside from DR and TV 2, the Danish TV market is dominated by two other companies. NENT (short for Nordic Entertainment Group) reached the third highest audience share in week 13 of 2022. Its TV channels are advertising-funded. Discovery Networks Danmark is the fourth most popular TV company in Denmark. It owns 11 commercial television channels and streaming services, such as Kanal 5, and Eurosport.
Audience market share of television broadcasting companies in Denmark from March 28 to April 3, 2022
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Nielsen. (April 4, 2022). Audience market share of television broadcasting companies in Denmark from March 28 to April 3, 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/744175/weekly-market-share-of-television-broadcasting-companies-in-denmark/
Nielsen. "Audience market share of television broadcasting companies in Denmark from March 28 to April 3, 2022." Chart. April 4, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/744175/weekly-market-share-of-television-broadcasting-companies-in-denmark/
Nielsen. (2022). Audience market share of television broadcasting companies in Denmark from March 28 to April 3, 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/744175/weekly-market-share-of-television-broadcasting-companies-in-denmark/
Nielsen. "Audience Market Share of Television Broadcasting Companies in Denmark from March 28 to April 3, 2022." Statista, Statista Inc., 4 Apr 2022, https://www.statista.com/statistics/744175/weekly-market-share-of-television-broadcasting-companies-in-denmark/
Nielsen, Audience market share of television broadcasting companies in Denmark from March 28 to April 3, 2022 Statista, https://www.statista.com/statistics/744175/weekly-market-share-of-television-broadcasting-companies-in-denmark/ (last visited December 03, 2024)
Audience market share of television broadcasting companies in Denmark from March 28 to April 3, 2022 [Graph], Nielsen, April 4, 2022. [Online]. Available: https://www.statista.com/statistics/744175/weekly-market-share-of-television-broadcasting-companies-in-denmark/
