Share of internet users buying books and magazines online 2016, by age group

This statistic illustrates the share of internet users who purchased books and magazines online in Italy in 2016, by age group. According to the study results, respondents aged between 25 and 34 years were the most likely to purchase such goods online: about 12 percent of internet users in this age group had purchased at least a book or magazine online in 2016. By contrast, only three percent of respondents over 75 had purchased such goods online.