Top direct selling markets worldwide 2023

Published by Statista Research Department, Jan 14, 2025

In 2023, direct sellers in the United States generated approximately 36.7 billion U.S. dollars' worth of retail sales, making it the world's leading direct selling market. With approximately 19.8 billion U.S. dollars, Germany was the second-largest market.

Leading direct selling markets worldwide in 2023 (in billion U.S. dollars)

CountryValue of retail sales in billion U.S. dollars
United States 36.66
Germany 19.76
Korea 16.3
China 15.04
Japan 10.63
Malaysia 9.5
Brazil 7.96
Mexico 6.87
France 4.71
Taiwan 4.53
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2CountryValue of retail sales in billion U.S. dollars36.6636.6619.7619.7616.316.315.0415.0410.6310.639.59.57.967.966.876.874.714.714.534.53United StatesGermanyKoreaChinaJapanMalaysiaBrazilMexicoFranceTaiwan
02.557.51012.51517.52022.52527.53032.53537.54042.5

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Source

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Release date

August 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

Figures have been rounded.
Top 10 countries based on leading market shares given by the source.

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