This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Uruguay's tourism industry, 51 percent of respondents stated the South American country had a good diversity of tourist attractions.
Perception of the tourism industry in Uruguay in 2015, by category
frequent travellers for business and pleasure from 15 countries
Method of interview
Questionnaire
Supplementary notes
The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
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FutureBrand. (November 9, 2015). Perception of the tourism industry in Uruguay in 2015, by category [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/743420/uruguay-tourism-industry-perception-by-category/
FutureBrand. "Perception of the tourism industry in Uruguay in 2015, by category." Chart. November 9, 2015. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/743420/uruguay-tourism-industry-perception-by-category/
FutureBrand. (2015). Perception of the tourism industry in Uruguay in 2015, by category. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/743420/uruguay-tourism-industry-perception-by-category/
FutureBrand. "Perception of The Tourism Industry in Uruguay in 2015, by Category." Statista, Statista Inc., 9 Nov 2015, https://www.statista.com/statistics/743420/uruguay-tourism-industry-perception-by-category/
FutureBrand, Perception of the tourism industry in Uruguay in 2015, by category Statista, https://www.statista.com/statistics/743420/uruguay-tourism-industry-perception-by-category/ (last visited September 26, 2024)
Perception of the tourism industry in Uruguay in 2015, by category [Graph], FutureBrand, November 9, 2015. [Online]. Available: https://www.statista.com/statistics/743420/uruguay-tourism-industry-perception-by-category/