This statistic shows the perception of the tourism industry about Cuba by foreign visitors in 2017, broken down by category. During the survey, 70 percent of the respondents said they wished to visit Cuba for holidays.
Perception of the tourism industry in Cuba in 2017, by category
frequent travellers for business and pleasure from 15 countries
Method of interview
Questionnaire
Supplementary notes
The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
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FutureBrand. (October 17, 2017). Perception of the tourism industry in Cuba in 2017, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/743381/cuba-tourism-industry-perception-by-category/
FutureBrand. "Perception of the tourism industry in Cuba in 2017, by category." Chart. October 17, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/743381/cuba-tourism-industry-perception-by-category/
FutureBrand. (2017). Perception of the tourism industry in Cuba in 2017, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/743381/cuba-tourism-industry-perception-by-category/
FutureBrand. "Perception of The Tourism Industry in Cuba in 2017, by Category." Statista, Statista Inc., 17 Oct 2017, https://www.statista.com/statistics/743381/cuba-tourism-industry-perception-by-category/
FutureBrand, Perception of the tourism industry in Cuba in 2017, by category Statista, https://www.statista.com/statistics/743381/cuba-tourism-industry-perception-by-category/ (last visited December 22, 2024)
Perception of the tourism industry in Cuba in 2017, by category [Graph], FutureBrand, October 17, 2017. [Online]. Available: https://www.statista.com/statistics/743381/cuba-tourism-industry-perception-by-category/
