This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Panama's business competence, 52 percent of respondents stated Panama had business potential.
Perception of the business competence in Panama in 2017, by category
frequent travellers for business and pleasure from 15 countries
Method of interview
Questionnaire
Supplementary notes
The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
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FutureBrand. (October 17, 2017). Perception of the business competence in Panama in 2017, by category [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/743364/panama-business-competence-perception-by-category/
FutureBrand. "Perception of the business competence in Panama in 2017, by category." Chart. October 17, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/743364/panama-business-competence-perception-by-category/
FutureBrand. (2017). Perception of the business competence in Panama in 2017, by category. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/743364/panama-business-competence-perception-by-category/
FutureBrand. "Perception of The Business Competence in Panama in 2017, by Category." Statista, Statista Inc., 17 Oct 2017, https://www.statista.com/statistics/743364/panama-business-competence-perception-by-category/
FutureBrand, Perception of the business competence in Panama in 2017, by category Statista, https://www.statista.com/statistics/743364/panama-business-competence-perception-by-category/ (last visited December 31, 2024)
Perception of the business competence in Panama in 2017, by category [Graph], FutureBrand, October 17, 2017. [Online]. Available: https://www.statista.com/statistics/743364/panama-business-competence-perception-by-category/
