In 2019, technology was perceived to be the main expertise category of Peru, according to a global survey conducted on countries' brands and perceptions. Peruvian automotive and energy categories were also well evaluated by survey participants that year. In 2018, Peru's automotive industry exported goods worth nearly 97 million U.S. dollars.
Perception of the expertise of Peru as country in 2019, by category
* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.
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FutureBrand. (June 11, 2020). Perception of the expertise of Peru as country in 2019, by category [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/743267/peru-perception-by-category/
FutureBrand. "Perception of the expertise of Peru as country in 2019, by category." Chart. June 11, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/743267/peru-perception-by-category/
FutureBrand. (2020). Perception of the expertise of Peru as country in 2019, by category. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/743267/peru-perception-by-category/
FutureBrand. "Perception of The Expertise of Peru as Country in 2019, by Category." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/743267/peru-perception-by-category/
FutureBrand, Perception of the expertise of Peru as country in 2019, by category Statista, https://www.statista.com/statistics/743267/peru-perception-by-category/ (last visited November 18, 2024)
Perception of the expertise of Peru as country in 2019, by category [Graph], FutureBrand, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/743267/peru-perception-by-category/
