Financial services was the category on which Chile was perceived to have the best expertise, according to a survey conducted among frequent travelers in 2019. The luxury segment of the country was also chosen as the second area where the Latin American country was an expert at. This was also the perceived main category of expertise of Argentina that same year.
Perception of the expertise of Chile as country in 2019, by category
* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.
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FutureBrand. (June 11, 2020). Perception of the expertise of Chile as country in 2019, by category [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/743247/chile-perception-by-category/
FutureBrand. "Perception of the expertise of Chile as country in 2019, by category." Chart. June 11, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/743247/chile-perception-by-category/
FutureBrand. (2020). Perception of the expertise of Chile as country in 2019, by category. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/743247/chile-perception-by-category/
FutureBrand. "Perception of The Expertise of Chile as Country in 2019, by Category." Statista, Statista Inc., 11 Jun 2020, https://www.statista.com/statistics/743247/chile-perception-by-category/
FutureBrand, Perception of the expertise of Chile as country in 2019, by category Statista, https://www.statista.com/statistics/743247/chile-perception-by-category/ (last visited November 19, 2024)
Perception of the expertise of Chile as country in 2019, by category [Graph], FutureBrand, June 11, 2020. [Online]. Available: https://www.statista.com/statistics/743247/chile-perception-by-category/
