This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Mexico as a brand, 72 percent of respondents stated that the country had an attractive tourism industry.
Perception of Mexico as a brand in 2017, by category
frequent travellers for business and pleasure from 15 countries
Method of interview
Questionnaire
Supplementary notes
The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
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FutureBrand. (October 17, 2017). Perception of Mexico as a brand in 2017, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/743223/mexico-perception-by-category/
FutureBrand. "Perception of Mexico as a brand in 2017, by category." Chart. October 17, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/743223/mexico-perception-by-category/
FutureBrand. (2017). Perception of Mexico as a brand in 2017, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/743223/mexico-perception-by-category/
FutureBrand. "Perception of Mexico as a Brand in 2017, by Category." Statista, Statista Inc., 17 Oct 2017, https://www.statista.com/statistics/743223/mexico-perception-by-category/
FutureBrand, Perception of Mexico as a brand in 2017, by category Statista, https://www.statista.com/statistics/743223/mexico-perception-by-category/ (last visited December 21, 2024)
Perception of Mexico as a brand in 2017, by category [Graph], FutureBrand, October 17, 2017. [Online]. Available: https://www.statista.com/statistics/743223/mexico-perception-by-category/