The statistic presents information on the perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017. It was found that 61 percent of responding LGBT consumers believed their lifestyle was not sufficiently represented in advertising, as compared to 51 percent of general public respondents who said the same.
Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
Characteristic
LGBT consumers
General public
I don't see my lifestyle represented enough in advertising
66%
51%
I wish I could see more advertisements with families like mine
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YouGov. (June 8, 2017). Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/742886/lgbt-presence-usa-ads/
YouGov. "Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017." Chart. June 8, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/742886/lgbt-presence-usa-ads/
YouGov. (2017). Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/742886/lgbt-presence-usa-ads/
YouGov. "Perceived Presence of Lgbt Themes in Advertising According to Lgbt Consumers in The United States as of May 2017." Statista, Statista Inc., 8 Jun 2017, https://www.statista.com/statistics/742886/lgbt-presence-usa-ads/
YouGov, Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017 Statista, https://www.statista.com/statistics/742886/lgbt-presence-usa-ads/ (last visited December 31, 2024)
Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017 [Graph], YouGov, June 8, 2017. [Online]. Available: https://www.statista.com/statistics/742886/lgbt-presence-usa-ads/
