Leading brands among LGBT consumers in the U.S. 2017, by Buzz Score

Published by
Julia Faria,
Jan 6, 2023
The graph shows the leading brands among LGBT consumers in the United States in 2017, ranked by YouGov's Brandindex Buzz Score. According to the source, Amazon was the best perceived brand among U.S. LGBT communities in 2017, with 28.1 percent more respondents who said they had a positive than negative attitude towards this brand.

Leading brands among LGBT consumers in the United States in 2017, by Buzz Score

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2017

Region

United States

Survey time period

April 2017

Supplementary notes

For these rankings, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz score ranges from 100 to null with a zero score equaling a neutral position. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
The source does not provide information on the type of the survey or the sample number.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " LGBTQ+ in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you LGBTQ+ in the U.S.

Overview

4

Demographics

8

Economics

7

Politics and policy

8

Healthcare

6

Hate crimes and discrimination

6

Media representation

5

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

Brands in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaStartups in India
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.