Advertising industry: revenue forecast in Germany 2013-2025

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows the revenues generated in the advertising industry in Germany from 2013 to 2019, with a forecast until 2025. In 2020, revenues were forecast to reach 31.3 billion euros. By 2025 this figure was expected to amount to 36.1 billion euros.

Development of revenues generated in the advertising industry in Germany from 2013 to 2019 with a forecast until 2025 (in billion euros)

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Release date

September 2021

Region

Germany

Survey time period

2013 to 2019

Special properties

Considered were companies with an annual revenue exceeding 17,500 euros

Supplementary notes

This report is based on data by the "advertising industry" as defined by the German Federal Statistical Office (Statistisches Bundesamt). It includes agencies and companies specialized in advertising planning and strategy, placement of ads in print, TV, audio and other media, as well as design of displays and digital media.

Data marked with an "s" denotes calculations made by Statista.

Data marked with an "f" denotes forecasted revenue development.

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