This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Brazil's tourism industry, 79 percent of respondents stated the South American country had a good diversity of tourist attractions.
Perception of the tourism industry in Brazil in 2017, by category
frequent travellers for business and pleasure from 15 countries
Method of interview
Questionnaire
Supplementary notes
The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
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FutureBrand. (October 17, 2017). Perception of the tourism industry in Brazil in 2017, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand. "Perception of the tourism industry in Brazil in 2017, by category." Chart. October 17, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand. (2017). Perception of the tourism industry in Brazil in 2017, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand. "Perception of The Tourism Industry in Brazil in 2017, by Category." Statista, Statista Inc., 17 Oct 2017, https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand, Perception of the tourism industry in Brazil in 2017, by category Statista, https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/ (last visited November 21, 2024)
Perception of the tourism industry in Brazil in 2017, by category [Graph], FutureBrand, October 17, 2017. [Online]. Available: https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
