This statistic presents the results of a survey conducted to find out people's perceptions about a country's brand, based on several factors such as awareness, visitation and advocacy. When asked how they would rate Brazil's tourism industry, 79 percent of respondents stated the South American country had a good diversity of tourist attractions.
Perception of the tourism industry in Brazil in 2017, by category
frequent travellers for business and pleasure from 15 countries
Method of interview
Questionnaire
Supplementary notes
The countries surveyed include: Australia, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom and United States. Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visitation and advocacy. The six dimensions measured for each country were: Value systems, Made In, Tourism, Culture and Patrimony, Living Quality and Business Competence.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FutureBrand. (October 17, 2017). Perception of the tourism industry in Brazil in 2017, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand. "Perception of the tourism industry in Brazil in 2017, by category." Chart. October 17, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand. (2017). Perception of the tourism industry in Brazil in 2017, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand. "Perception of The Tourism Industry in Brazil in 2017, by Category." Statista, Statista Inc., 17 Oct 2017, https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
FutureBrand, Perception of the tourism industry in Brazil in 2017, by category Statista, https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/ (last visited December 22, 2024)
Perception of the tourism industry in Brazil in 2017, by category [Graph], FutureBrand, October 17, 2017. [Online]. Available: https://www.statista.com/statistics/742757/brazil-tourism-industry-perception-by-category/
