Largest national hotel chains in Spain 2023, by outlets

As of July 2023, the Eurostars Hotel Company was the Spanish hotel chain with the largest number of hotel establishments in its own country, with 156 in total. In the second place, Meliá Hotels International ranked second that year.

Who holds the leadership in Spain's hotel industry?

As of mid-2023, Meliá Hotels International emerged as Spain's largest hotel chain, boasting over 31 thousand rooms. In the same period, Ibis claimed the top spot among low-cost brands, housing four thousand rooms, with B&B Hotels and Globales securing second and third positions, each with around 3.1 thousand rooms. Furthermore, Marriott International led the international chains in Spain, offering approximately 13.9 thousand rooms, followed closely by Hyatt Hotels with about 12.3 thousand rooms as of July 2023.

Which region dominated Spain's hotel investment market?

In 2022, Spain's hotel industry saw a slight increase in total investment, reaching nearly 3.3 billion euros, compared to the previous year. Notably, the Balearic Islands emerged as the primary market, attracting over 910 million euros in investments, surpassing even Madrid, the second-largest market, by over a hundred million euros.