YouTube Live TV was more popular among younger adults than older generations according to the results of a survey held in the United States, which revealed that as of March 2020 nine percent of 30 to 44-year-olds had a current subscription to the service, compared to just three percent of those aged 65 or above. However, most respondents had never subscribed to the service or were not aware of it.
Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group
Characteristic
I currently subscribe
I currently share a password on this account
I have subscribed in the past, but not now
I have heard of this, but have never subscribed
I have never heard of this
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This question was phrased by the source as follows: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? YouTube Live TV
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Morning Consult. (March 31, 2020). Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/742180/youtube-tv-subscription-adults-usa-by-age/
Morning Consult. "Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group." Chart. March 31, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/742180/youtube-tv-subscription-adults-usa-by-age/
Morning Consult. (2020). Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/742180/youtube-tv-subscription-adults-usa-by-age/
Morning Consult. "Share of Adults with a Youtube Live Tv Subscription in The United States as of March 2020, by Age Group." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/742180/youtube-tv-subscription-adults-usa-by-age/
Morning Consult, Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group Statista, https://www.statista.com/statistics/742180/youtube-tv-subscription-adults-usa-by-age/ (last visited August 25, 2024)
Share of adults with a YouTube Live TV subscription in the United States as of March 2020, by age group [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/742180/youtube-tv-subscription-adults-usa-by-age/