According to the report, the company's advertising expenditure amounted to approximately 556 million U.S. dollars in 2023. The Boston Beer Company is one of the largest craft breweries in the United States.
Advertising expenditure of The Boston Beer Company from 2014 to 2023
(in million U.S. dollars)
Fiscal year ends on the last Saturday of December based on a 52/53-week year.
Supplementary notes
All fiscal years had 52 weeks except for FY 2016 which had 53 weeks.
Figures were rounded to provide a better understanding of the statistic.
Data prior to 2022 have been taken from the previous annual report.
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The Boston Beer Company. (February 27, 2024). Advertising expenditure of The Boston Beer Company from 2014 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/741613/boston-beer-company-ad-spend/
The Boston Beer Company. "Advertising expenditure of The Boston Beer Company from 2014 to 2023 (in million U.S. dollars)." Chart. February 27, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/741613/boston-beer-company-ad-spend/
The Boston Beer Company. (2024). Advertising expenditure of The Boston Beer Company from 2014 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/741613/boston-beer-company-ad-spend/
The Boston Beer Company. "Advertising Expenditure of The Boston Beer Company from 2014 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/741613/boston-beer-company-ad-spend/
The Boston Beer Company, Advertising expenditure of The Boston Beer Company from 2014 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/741613/boston-beer-company-ad-spend/ (last visited December 21, 2024)
Advertising expenditure of The Boston Beer Company from 2014 to 2023 (in million U.S. dollars) [Graph], The Boston Beer Company, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/741613/boston-beer-company-ad-spend/
