A 2023 survey revealed female consumers' opinions on purchasing beauty products on Amazon in the United States. According to the survey, the majority of Amazon beauty shoppers read product reviews before purchasing. Another key finding from the survey was that around 79 percent of respondents said pricing is more important than brand name. Around 95 percent of female Amazon shoppers stated that they purchase beauty products both online and in traditional retail establishments.
Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Stella Rising. (February 22, 2024). Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising. "Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023." Chart. February 22, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising. (2024). Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising. "Habits and Opinions of Consumers Buying Beauty Products on Amazon in The United States in 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
Stella Rising, Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023 Statista, https://www.statista.com/statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/ (last visited November 21, 2024)
Habits and opinions of consumers buying beauty products on Amazon in the United States in 2023 [Graph], Stella Rising, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1401209/consumers-opinions-purchasing-beauty-amazon-us/
