This statistic presents the most common actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. During the survey period, 50 percent of respondents stated that they boycotted brands that reacted poorly to their complaints on social media.
Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
Characteristic
Poor brand response
Brand ignores social media complaint
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eMarketer. (August 25, 2017). Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer. "Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017." Chart. August 25, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer. (2017). Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer. "Actions Taken by Internet Users in The United States If a Brand Ignores or Reacts Poorly to Their Complaint on Social Media as of July 2017." Statista, Statista Inc., 25 Aug 2017, https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer, Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017 Statista, https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/ (last visited August 24, 2024)
Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017 [Graph], eMarketer, August 25, 2017. [Online]. Available: https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/