This statistic presents the most common actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. During the survey period, 50 percent of respondents stated that they boycotted brands that reacted poorly to their complaints on social media.
Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (August 25, 2017). Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer. "Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017." Chart. August 25, 2017. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer. (2017). Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer. "Actions Taken by Internet Users in The United States If a Brand Ignores or Reacts Poorly to Their Complaint on Social Media as of July 2017." Statista, Statista Inc., 25 Aug 2017, https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/
eMarketer, Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017 Statista, https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/ (last visited November 22, 2024)
Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017 [Graph], eMarketer, August 25, 2017. [Online]. Available: https://www.statista.com/statistics/741388/consequences-negative-social-media-brand-interactions-usa/