The graph shows the pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020. According to the estimates, addressable TV reached 42 percent of pay TV households, which corresponded to roughly 49.8 million households in the U.S. as of mid 2016.
Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020
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Video Advertising Bureau. (November 14, 2016). Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/741273/addressable-tv-penetration-usa/
Video Advertising Bureau. "Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020." Chart. November 14, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/741273/addressable-tv-penetration-usa/
Video Advertising Bureau. (2016). Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/741273/addressable-tv-penetration-usa/
Video Advertising Bureau. "Pay Tv Household Penetration of Addressable Tv Advertising in The United States from 2016 to 2020." Statista, Statista Inc., 14 Nov 2016, https://www.statista.com/statistics/741273/addressable-tv-penetration-usa/
Video Advertising Bureau, Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020 Statista, https://www.statista.com/statistics/741273/addressable-tv-penetration-usa/ (last visited October 02, 2024)
Pay TV household penetration of addressable TV advertising in the United States from 2016 to 2020 [Graph], Video Advertising Bureau, November 14, 2016. [Online]. Available: https://www.statista.com/statistics/741273/addressable-tv-penetration-usa/