Brand awareness for garden furniture among consumers in the U.S. 2017
Garden furniture comes in all shapes and prices. Designed for outdoor use, it normally consists of a set of chairs, table and/or a parasol. But which garden furniture brands are most widely known amongst U.S. customers?
According to the Statista survey Outdoor & Barbecues in the United States 2017, Hampton Bay is the garden furniture brand with the highest brand awareness amongst consumers in the U.S. 46% of the respondents are familiar with this American home improvement company. Second and third in the ranking of brand awareness concerning garden furniture are Home Styles (27%) and Backyard Creations (19%).
American furniture stores usually opt for Aluminum when it comes to material choice for manufacturing outdoor furniture. The market for Outdoor furniture is massive in the U.S.: In 2018, the retail sales of outdoor furniture came close to US$50 billion.
According to the Statista survey Outdoor & Barbecues in the United States 2017, Hampton Bay is the garden furniture brand with the highest brand awareness amongst consumers in the U.S. 46% of the respondents are familiar with this American home improvement company. Second and third in the ranking of brand awareness concerning garden furniture are Home Styles (27%) and Backyard Creations (19%).
American furniture stores usually opt for Aluminum when it comes to material choice for manufacturing outdoor furniture. The market for Outdoor furniture is massive in the U.S.: In 2018, the retail sales of outdoor furniture came close to US$50 billion.
